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Facebook Business Manager & Pixel setup

Facebook's pixel er blandt de stærkeste værktøjer til online marketing og data analyse. Vi har gjort det nemt for alle arrangører at udnytte den hos os.

Facebook’s Pixel has become an essential part of online marketing in record time, and any marketing expert will encourage you to get started using it if you haven’t already. In addition to marketing optimization, the pixel also gives you a lot of data for statistics and analysis at a highly demographically differentiated level.

Once the pixel is installed on a website, it tracks your users and selected “Events” that gives you three valuable outputs to work on.

  • Tracking visitors for use in targeted ads
  • Measuring ad preformance vs. ad spend (ROAS)
  • User information on visitors for audience analysis and segmentation


We’ve done the hard part – here are your 4 steps

This article will focus on the actual setup of the Facebook Pixel, so you can get started tracking your traffic and events with us. We have divided the setup into 4 parts:

  1. Creating a Facebook Business Account
  2. Setting up the Facebook Business Account
  3. Creating Pixel
  4.  Adding Pixel ID to Tikkio Event Manager

When your pixel ID is added to your account with us, each of your events automatically pore, along with selected events and related parameters – in other words, we have done all the programming work for you.

If you also want to track on your own website, then it requires that you add respectively. your “Pixel Basecode” as well as the codes and parameters of each of the events you want to track.


1. Creating a Facebook Business Account

Go to og click “Create Account”

Then you have to fill in the information that is requested and click “Submit”.

2. Setting up the Facebook Business Account

At this point, link your page to Facebook Business, Select / Create an Ad Account, and assign roles.

First, link your page. Click on “add page” and then select the page you want to associate.

The next step for your new Business account is to link an ad account – or create a new ad account. If you already have a personal ad account that has been used exclusively for ads for the business you just created a Business account for, then it would be best to transfer the existing ad account. However, if your existing ad account has been used for a variety of purposes, it’s a good idea to create a new ad account from scratch.

One can have several Fan pages associated with the same Business account, so it’s good practice to create an ad account for each Fan page so the ads don’t flow together – neither financially nor strategically.

In conclusion, you must assign roles. This is done by first clicking “Add People” and then “Manage ad account”.

When you work with your new Facebook Business account, it happens in Facebook Business Manager (FBM), which is a special module – or a parallel platform – for business users on Facebook. Your Fan pages, ad accounts, etc. are called “Assets” under your FBM account. Access to the assets can be assigned to different people and partners – ie. employees or eg an external marketing agency.


3. Creating Pixel

Now you need to create your Pixel. To do this, go to “Pixel” under “Data sources” in the menu on the left and click “+ Add”.

Select a name for your Pixel and type as your URL. You can also choose to use your own URL, it does not affect the pixel’s features and effect.


You can create several different pixels, so it is good practice to create a pixel for each company that you work with in FBM. As a rule of thumb one pixel per fan page that one manages. The same pixel can easily be used for the same business on several different websites, eg your own website and at Tikkio.


Finally, people can be added to the account. Click on “Add People” and then “Manage Pixel”. You can assign different rights to different people, so some can only read and analyze on the pixel’s data, while others have the ability to edit the setup and settings of the pixel.


4. Adding Pixel ID to Tikkio Event Manager

You have now created a Facebook Pixel ID. It will be available as shown below. Copy the Pixel ID so that it can be added to your Event Manager account at Tikkio. We have provided the entire set-up of your event codes and value parameters on our site so that you avoid all the complex programming.


Then go to Event Manager at and select “Account & Reports” in the menu to the left. Select the “Marketing” tab and insert the pixel ID into the Facebook field. Remember to press “save”.


Your pixel will now track all activity on all your visitors and their events at Tikkio so you can analyze, target and measure your ads and guests. The most essential events count:

  • ViewContent (visits on event)
  • AddToCart (ticket added cart)
  • GoToCart (user proceed to checkout)
  • EmptyCart (checkout not completed)
  • Purchase (purchase completed)

We send the following parameters to the relevant events:

  • Event ID
  • Ticket ID
  • Event name + Ticket name
  • Numbers of tickets
  • Ticket price
  • Purchase price


We also send our entire catalog to Facebook, so that it can be matched with your events and used for dynamic ads. We are still in a beta phase with this feature, so if you want early access then you can contact us via the live chat in Event Manager.



  1. Opret en Facebook Business Account
  2. Konfigurer opsætning af Facebook Business Account
  3. Opret Pixel
  4.  Tilføj Pixel ID til Tikkio


  • Analyser din trafik og dine besøgende
  • Målret annoncer mod besøgende, der har udløst specifikke hændelser
  • Mål effektiviteten og afkastet af dine annoncer

Hold øje med om din pixel virker

For at kunne teste om din pixel virker korrekt bør du downloade plugin’et “Pixel Helper”, som er en udvidelse til Google Chrome browseren. Når den er installeret kan du se hvilke hændelser, der bliver sendt til FBM.