SnapChat pixel setup for marketing

We have taken care of all the technical aspects of tracking SnapChat with us. Here we guide you through the creation of SnapChat pixel ID.

To get started with tracking for SnapChat, follow three easy steps:

  1. Create a business account with SnapChat
  2. Create pixel at SnapChat
  3. Insert pixel ID into Event Manager

Create a business account with SnapChat

Like so many other social media, SnapChat has a special address for traders who want to advertise on their platform. It is through the business side that you create your account and its pixel, so start by going to https://forbusiness.snapchat.com/home

SnapChat requires that you first register a person, so if you do not already use SnapChat privately, create a personal account. Follow the form and then create a “Business Account” that will be subject to your new personal account.

Create pixel

Once you have created your user and your Business Account, you can proceed to the creation of the pixel itself. Go to the “Snap Pixel” item from the top left menu – and follow the instructions.

Insert pixel ID into Event Manager

Once your pixel is created, just copy the special ID so that it can be inserted through Event Manager with us – the entire setup that SnapChat refers to after the ID, we’ve already taken care of so you can easily ignore it.

Now go to Event Manager -> Account & Reports -> Marketing, where the ID is inserted into the SnapChat pixel ID field. Remember to save!

Your SnapChat pixel will now track all events at all of your Tikkio events.

TL;DR

  1. Create a business account with SnapChat
  2. Create pixel at SnapChat
  3. Insert pixel ID into Event Manager

We recommend that you read our article “From supermarket to checkout flow, tags, triggers and pixels” to understand the events and be able to utilize them optimally in your further work on analysis and marketing.

Tobias Kippenberger

Tobias Kippenberger

Country Manager Tikkio Denmark | Product & Business Development Tikkio International - I have a background as musician and financial advisor in the music business. I'm curious by nature and driven by building stuff. My favorite work tool is Notion and my musical heroes are Oasis, Bruce Springsteen and Kanye West.
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