What is the value of your website? and how much traffic and sales are actually generated through your various platforms?
Warning: Some of you may find the upcoming text a bit annoying or perhaps offensive, but it is well-intentioned.
Many organizers put a lot of effort into their own websites, and it’s probably fine in terms of branding, internal pride, etc. But it’s a good idea to look at which channels are actually sales-triggering.
Regular glances at Google Analytics show a growing trend: Organizers’ own websites account for an ever-smaller portion of Tikkio’s traffic. Adding direct traffic to Tikkio’s websites and apps, Facebook as a source and Google search, accounts for about 80% of traffic. Ie that only 20% of traffic to Tikkio comes from organizer websites, media and other sources. Only 5 organizers crawl over 1% of traffic.
Does that mean you have to drop your own web pages completely?
No, it’s a good idea to have, but you might consider creating a permanent link to Tikkio under the Facebook Events tab instead of putting a lot of effort into presenting upcoming programs on your own website when it’s Facebook and Google- searches drive traffic. People who go straight to Tikkio because they know that’s where the events are located. Is it a knee drop for Facebook and Google? Maybe, but there is little doubt what is most effective.
As a rule, there will be a lot to gain by spending even more energy mastering advertising on Facebook and Google. Many of you are good already, while others are a little unsure.
We at Tikkio are happy to help you along the way, either with training or referral to companies that can help you further.